Promote innovation and entrepreneurship, identifying in organizations the conditions under which more innovative, sustainable and successful strategies are developed, in order to provide adjusted responses in a climate of uncertainty, in the face of rapid economic, socio-political, and competitive changes and regulatory;
Support research-based knowledge management, focusing mainly on more innovative, creative and entrepreneurial management procedures;
Promote improvements in the performance of organizations and in their contribution to sustainable local development;
Analyze consumer trends and outline new market segments;
Encourage social responsibility initiatives, providing knowledge of the best tools and practices.
Theoretical and Conceptual Structures
Helix theories;
Network theory;
Stakeholder Theory;
Social exchange;
Deliberated action models.
Methodological Approaches
Structural equation models;
Content analysis;
Econometric models.
Main Contributions
Basis for creating value in business ecosystems (contextual and relational factors).