Main goals

  • Promote innovation and entrepreneurship, identifying in organizations the conditions under which more innovative, sustainable and successful strategies are developed, in order to provide adjusted responses in a climate of uncertainty, in the face of rapid economic, socio-political, and competitive changes and regulatory;
  • Support research-based knowledge management, focusing mainly on more innovative, creative and entrepreneurial management procedures;
  • Promote improvements in the performance of organizations and in their contribution to sustainable local development;
  • Analyze consumer trends and outline new market segments;
  • Encourage social responsibility initiatives, providing knowledge of the best tools and practices.

Theoretical and Conceptual Structures

  • Helix theories;
  • Network theory;
  • Stakeholder Theory;
  • Social exchange;
  • Deliberated action models.

Methodological Approaches

  • Structural equation models;
  • Content analysis;
  • Econometric models.

Main Contributions

  • Basis for creating value in business ecosystems (contextual and relational factors).