CETRAD Coordinators:

Alberto Moreira Baptista

Involved Members:

Alexandra Pinto Gomes, Ana Alexandra Vilela Marta Rio Costa, Ana Paula Rodrigues, Artur Fernando Arêde Correia Cristóvão, Carla Susana da Encarnação Marques, Carlos Duarte Coelho Peixeira Marques, Caroline Elizabeth Dominguez, Edgar Alexandre da Cunha Bernardo, Filipa Conceição Silva Furtado Torres Meneres Manso, Filipa Margarida Eira Jorge, Gonçalo Daniel Rodrigues Mota, Humberto Miguel dos Santos Martins, João Fernandes Rebelo, José Manuel de Melo Vaz Caldas, Leonida Amaral Tomás Correia, Lina Sofia de Matos Lourenço Gomes, Lívia Maria Costa Madureira, Lorenzo Ibrahim Bordonaro, Luís Filipe Gomes Lopes, Luzia Oca González, Manuel Luís Tibério, Maria Emília Pereira Simões de Abreu, María Nieves Losada Sánchez, Maria Olinda Rodrigues Santana, Mário Sérgio Carvalho Teixeira, Octávio José Rio do Sacramento, Ricardo Jorge e Silva Bento, Sofia Helena Cerqueira de Gouveia, Vera Lúcia Ferreira Mendonça, Veronique Nelly Paul Marie Joukes, Vitor Alexandre Gomes Rodrigues, Xosé Xerardo Pereiro Pérez, Yousra Makanse

Project Coordinator:

UTAD

Project Typology:

NORTE 2020

Responsible Researcher at the CETRAD:

Alberto Moreira Baptista

CETRAD Researchers in the team:

Alexandra Pinto Gomes, Ana Alexandra Vilela, Marta Rio Costa, Ana Paula Rodrigues, Artur Fernando Arêde Correia Cristóvão, Carla Susana da Encarnação Marques, Carlos Duarte Coelho Peixeira Marques, Caroline Elizabeth Dominguez, Edgar Alexandre da Cunha Bernardo, Filipa Conceição Silva Furtado Torres Meneres Manso, Filipa Margarida Eira, Jorge Gonçalo, Daniel Rodrigues Mota, Humberto Miguel dos Santos Martins, João Fernandes Rebelo, José Manuel de Melo Vaz Caldas, Leonida Amaral Tomás Correia, Lina Sofia de Matos Lourenço Gomes, Lívia Maria Costa Madureira, Lorenzo Ibrahim Bordonaro, Luís Filipe Gomes Lopes, Luzia Oca González, Manuel Luís Tibério, Maria Emília Pereira Simões de Abreu, María Nieves Losada Sánchez, Maria Olinda Rodrigues Santana, Mário Sérgio Carvalho Teixeira, Octávio José Rio do Sacramento, Ricardo Jorge e Silva Bento, Sofia Helena Cerqueira de Gouveia, Vera Lúcia Ferreira Mendonça, Veronique Nelly Paul Marie Joukes, Vitor Alexandre Gomes Rodrigues, Xosé Xerardo Pereiro Pérez, Yousra Makanse

Funding:

679 458,26€

CETRAD/UTAD Funding:

679 458,26€

Starting Date:

01-06-2016

Duration:

34 months

Description:

Aims to increase systemic and holistic knowledge about the supply and demand of tourism products and services in the Douro (declared Cultural Landscape of Humanity by UNESCO in 2001), evaluate communication strategies and define priorities to improve digital marketing, coordination and articulated organization of tourism supply in the Douro region and the construction of a more sustainable, durable and responsible tourism.

The project, focused on the Douro and Tourism, is structured in 4 interconnected lines:
1) Analyze the tourism offer;
2) Investigate the image and tourist reports;
3) Know the demand and the social, cultural, economic and environmental effects of tourism;
4) Develop digital marketing tools to support the growth of tourism that is intended to be responsible and sustainable. The 3-year project involves mainly UTAD researchers, mostly from CETRAD and some from the Engineering Department.

See more information at: http://www.dourotur.utad.pt

Partners:

UTAD