CETRAD Coordinators:

Lívia Maria Costa Madureira

Involved Members:

Carla Mendes, Artur Cristóvão, Timothy Koehnen, Tiago Mucha, Raul Morais (CITAB)

Project Coordinator:

Project Typology:

Horizonte 2020

Responsible Researcher at the CETRAD:

Lívia Maria Costa Madureira

CETRAD Researchers in the team:

Carla Mendes, Artur Cristóvão e Timothy Koehnen


727 577,00 €


381 362,50 €

Starting Date:



53 months


The project aimed to stimulate the transition towards more sustainable agriculture by improving understanding of the roles played by agricultural advisors in farmer decision-making and the adoption of innovation on the wide variety of different farm types that exist in Europe.

Project Objectives
The specific objectives of the AgriLink project were to:

  • Develop and test a theoretical framework for academics that integrates sociological and economic theories and can be used to assess how farm advisors influence the decisions made by farmers, especially their adoption of innovation.
  • Engage with as many different types of farmers and advisors as possible to identify and assess the great diversity of formal and informal sources of knowledge and services that farmers use to support the decisions they make about changes on their own farms.
  • Determine the ‘best fit’ that should exist between various types of farm advisory services and the practical, real-life advisory needs of farmers in different European contexts and areas of innovation.
  • Analyse how the various existing models of governance and funding of farm advice are functioning (or not) to support the information needs of farmers and the adoption of innovations for sustainable agriculture in various national and regional contexts.
  • Develop new methods for fruitful exchanges between farmers, researchers and advisors with a specific focus on testing how the ‘Living Laboratory’ (Living Lab) approach can be used to create innovative new farm advisory methods and tools in a variety of different contexts.
  • Actively contribute to the contemporary policy debate about the future of agricultural advice with recommendations for enhancing farm advisory systems that are developed from a research perspective.

See more information at: https://www.agrilink2020.eu/


Institut National de la Recherche Agronomique et Environnement (INRAE)
Agricultural Advisory Centre in Brwinow (AACB)
Agricultural University of Athens (AUA)
Baltic Studies Centre (BSC)
Ekotoxa ltd. (EKOT)
Highclere Consulting SRL (HCC)
INRAE Transfert, Institute for Agrifood Technology and Infrastructures of Navarra (INTIA)
Innovatiesteunpunt (ISP)
James Hutton Institute (HUTT)
Open University (OU)
Institute for Rural and Regional Research (RURALIS)
Stichting Wageningen Research (WR)
Universidade de Tras-os-Montes e Alto Douro (UTAD)
Ustav Zemedelske Ekonomiky A Informaci (UZEI)
Vinidea S.R.L (VIN)