Veronika Joukes has a PhD in social sciences from UTAD, a Master’s degree from the University of Porto and a Bachelor’s degree (licentie; 4 years) from the University of Louvain (Katholieke Universiteit Leuven), both in Modern History. Her teaching is mainly linked to the Tourism Bachelor of UTAD. She is a full researcher at CETRAD. She had a (leading) role in the international Erasmus+ projects CULTOUR+, CultRural+, INTEGRURAL and LEARNVIL, all promoting rural development. Previous projects she has recently worked for are SILVHER, DOUROTUR, GEOARPAD, and INNOVINE & WINE PLATFORM. She publishes mainly in English and with (international) co-authors. Her areas of interest are sustainable/responsible tourism, health and wellness tourism, history of tourism, e-/b-learning in tourism, interactive teaching methods and critical thinking.

Main Publications:

Rachão, S., Ferreira, C., Joukes, V., Breda, Z., & Fernandes, C. (2023). Food-and-wine tourists’ willingness to pay for co-creation experiences: A generational approach. Journal of Hospitality and Tourism Management, Vol. 56, pp. 45–252. https://doi.org/10.1016/j.jhtm.2023.06.004

Rachão, S., Joukes, V., & Fernandes, C. (2023). Changing Consumer Culinary Expectations. In F. Fusté-Forné, & E. Wolf (Eds.), Contemporary Advances in Food Tourism Management and Marketing (pp. 35–48). Routledge. DOI 10.4324/9781003282532-5

Sigala, M., Dimitrovski, D., & Joukes, V. (2023). Design Factors of Mobile App in Wine Tourism: Creating Customer Value Through the Whole Wine Tourism Journey. In M. Sigala, & C. Haller (Eds.), Technology Advances and Innovation in Wine Tourism (pp. 47–58). Springer Nature Singapore. DOI 10.1007/978-981-19-8277-4_4

Joukes, V. (2021). Enoturismo em Portugal. In J. R. Pinto, L. P. Mourão, & L. Ferreira (Eds.), Portugal e o turismo (pp. 190–203). Book Cover Editora.

Dimitrovski, D., Joukes, V., Rachão, S. & Tibério, M. (2019). Wine Tourism Apps as Wine Destination Branding Instruments: Content and Functionality Analysis. Journal of Hospitality and Tourism Technology,
Vol. 10(2), pp. 136–152. 10.1108/JHTT-10-2017-0115

Main Projects:

Co-leader of the UTAD team of the Erasmus+ project Learnvil. Project No. 2020-1-ES01-KA227-ADU-096064 (2021-2023).

Member of the UTAD team of the Erasmus+ project IntegRural. Project No. 2020-1-EL01-KA202-079113 (2020-2023).

Leader of the UTAD team of the Erasmus+ project CultRural+. Project No. 2019-1-ES01-KA204-065372 (2019-2022).

Leader of the UTAD team of the Erasmus+ project SILVHer. Project No. 2018-1-IT02-KA203-048412 (2018-2021).

Researcher of the project INNOVINE&WINE – Plataforma de Inovação da Vinha e do Vinho (Project No. NORTH – 01-0145-FEDER-000038). Research line: Competitiveness. Wine tourism & gastronomy (2015-2019).

Leader of the UTAD team of the Erasmus+ project CULTOUR+. Project No. 2015-1-ES01-KA203-016142 (2015-2018).