Márcia Santos (PhD in Management) is a researcher and professor in Lusófona and Iscte. Her research interests include Accounting, Tax, Management, Risk, Business Intelligence and Data Analytics applied to organizations’ challenges to enable them to make more-informed management decisions such as in Reputation, Human-resources, Performance, Social-Impact, both in nonprofit and for-profit sectors. Her research appears in Public Management Review, Voluntas, Energies, EC Tax Review – highly indexed journals.