Marcelo G. Oliveira is Associate Professor at Universidade Europeia’s Faculty of Social Sciences and Technology and a member of the University’s Scientific and Pedagogical Councils. He was Interim Director of the University’s former Faculty of Tourism and Hospitality, and coordinated the Tourism and Hospitality Management undergraduate programme in English from 2020 to 2023. As Principal Investigator, he coordinated the “Cultural Memories and Tourism Promotion” project (2016-2017), and is presently coordinating the project “Unhappy Hosts? A Post-Pandemic View of the Sociocultural Impacts of Tourism in Central Historic Districts of Lisbon and Barcelona”, both funded by Universidade Europeia.  His main research interests in the area of tourism are cultural and literary tourism, tourism promotion and sociocultural sustainability.

Main Publications:

OLIVEIRA, Marcelo G.; LUZIA, Isabel – Temporal layers in heritage tourism: Christianity and Islam in an Algarvian chapel. Religions. Vol. 11, Nº 4 (2020), p. 188.

OLIVEIRA, Marcelo G. – To theme or not to theme: The Lisboa Pessoa, a literary hotel?. Tourism Analysis. Vol. 2, Nº3 (2020), p. 273-281.

OLIVEIRA, Marcelo – O hotel como espaço liminar entre o local e o global: O Algarve de O Cais das Merendas, de Lídia Jorge. In Correia, Antória (Ed.) – Turismo: Algarve, Segredos por Revelar. Forte da Casa: Escolar Editora, 2022, P. 211-222.

GHASEMI, Vahid; OLIVEIRA, Marcelo G.; KUHZADI, Salar – Marketing mix analysis for Dote Restaurants in Portugal. In Aktaş, Gürhan; Kozak, Metin (Eds.) – International Case Studies in Tourism Marketing. Routledge, 2022. P. 226-237.

OLIVEIRA, Marcelo G.; LEAL, Maria do Carmo; ROQUE, Maria Isabel; FORTE, Maria João; SOUSA, Sara Rodrigues; CORREIA, Antónia – Mafra and Saramago: strategies of mediation between a potential World Heritage Site and a Nobel Prize winner’s literary masterpiece. In Cravidão, Fernanda; Santos, Norberto (Eds.) – Management of world heritage sites. Newcastle, Reino Unido: Cambridge Scholars Publishing, 2020. ISBN 978-1-5275-5058-3. P. 299-324.

Main Projects: 

2023–2024 – Investigador Principal do projeto “Unhappy Hosts? A Post-Pandemic View of the Sociocultural Impacts of Tourism in Central Historic Districts of Lisbon and Barcelona – Universidade Europeia (projeto interno).