Associate professor at the UTAD (University of Trás-os-Montes e Alto Douro), senior researcher and currently scientific coordinator of CETRAD (Centre of Transdisciplinary Development Studies). She got her PhD in environmental and land economics, in 2003, with a research that has combined different non-market economic valuation methods to value rural landscape attributes aiming at contributing to innovative solutions for sustainable territorial development by incorporating the public preferences in land use policy design and evaluation. Since then she has been involved in several research projects and has been visitant scholar in various universities, including the UC-Berkeley. Experienced researcher in non-market valuation methods, large scale surveys and statistical modelling, with several applications to the fields of environmental, agricultural and food economics. In the recent years her research interests comprise the innovation studies in relation to sustainability and decision-making processes, with applications to sustainable knowledge and innovation systems (KIS) and sociotechnical transitions in farming and food systems and the rural areas innovation dynamics.

Main Publications:
Sutherland, L.-A., Madureira, L., Elzen, B., Noble, C., Bechtet, N., Townsend, L., Zarokosta, E. and Triboulet, P. (2022). What Can We Learn from Droppers and Non-adopters About the Role of Advice in Agricultural Innovation?. EuroChoices, 21: 40-49.

Guimarães, M. H.; Nunes, L. C.; Rodrigues, A.; Madureira, L. & Dentinho, T. (2021). Evaluation of environmental actions by local citizens – a choice modeling application. Journal of Environmental Planning and Management 2021.

Polita, F.S.; Madureira, L. Evolution of Short Food Supply Chain Innovation Niches and Its Anchoring to the Socio-Technical Regime: The Case of Direct Selling through Collective Action in North-West Portugal. Sustainability 2021, 13, 13598. DOI: 10.3390/su132413598

Gamito, T. M.; Madureira, L., & Lima Santos, J. M. (2021). Unveiling and typifying rural resources underpinned by innovation dynamics in rural areas. Journal Regional Science: Policy & Practice, 13, 457– 477.

Van der Ploeg, J.; Barjolle, J.D.; Bruil, J.; Brunori, G.; Madureira, L., Dessein, J.; Drąg, Z.; Fink-Kessler, A.; Gasselin, P.; Molina, M.G.; Gorlach, K.; Jürgens, K.; Kinsella, J.; Kirwan, J.; Knickel, K.; Lucas, V.; Marsden, T.; Maye, D.; […]&, Wezel, A. (2019). The economic potential of agroecology: Empirical evidence from Europe. Journal of Rural Studies, 71, 46-61.

Main Projects:

(2022-2027) Integrated SERVices supporting a sustainable AGROecological transition (AgroServ). Funded by Horizon Europe – HORIZON Research and Innovation Actions (call HORIZON-INFRA-2021-SERV-01). Coordinated by AnaEE – Livia Madureira is responsible researcher at the UTAD and responsible for UTAD package of socioeconomic services and the UTAD pole transnational of living lab.

(2017-2021) Agricultural Knowledge: Linking farmers, advisors and researchers to boost innovation (AGRILINK). Funded by the Horizon 2020 – Research and Innovation Framework Programme, RIA (call H2020-RUR-2016-2). Coordinated by INRA, Paris, France. Livia Madureira is responsible researcher at the UTAD and responsible for one of the project working packages (WP2). URL:

(2017-2021) COST Action CA15206 – Payments for Ecosystem Services (Forests for water) (PESFOR W). Action chair Gregory Valatin (Forest Research, Surrey, UK). Lívia Madureira is a substitute member of the Management Committee (MC) [CA15206 PT]

(2019-2021) ECOFOR.PT – Valorização Económica dos Bens e Serviços dos Ecossistemas Florestais de Portugal Continental. PDR2020-2023-045913. Funded by the PDR (Programa de Desenvolvimento Rural). Project coordinated by Américo Mendes of U. Católica, Porto. Lívia Madureira was member of the team and responsible researcher at the UTAD.

(2016-2019) Interact – Integrative Research in Environment, Agro-Chain and Technology. Funded by NORTE-01-0145-FEDER-000017, research line BEST – BioEconomy and Sustainability. Lívia Madureira was member of the team, co-coordinator of task 4 and coordinator of the project Getting closer producers, consumers and stakeholders, included in the task 4 – Societal Challenges and Dynamic Decision Support System.