I am a university professor with a Post-Doctorate in Management (Marketing) and a Doctorate in Administration (Marketing, Strategy and Organisations), with more than 25 years of international academic experience (teaching, research and supervising 59 master’s or doctorate students). Between 2003 and 2022, I was partner and CEO of two research and consultancy companies which developed numerous marketing, consumer behaviour, and organisational strategy projects. I have several articles published in international academic journals indexed by Scopus and Web of Science, such as the Journal of Research in Interactive Marketing, The TQM Journal, British Food Journal, Spanish Journal of Marketing – ESIC, The Journal of Product & Brand Management, International Journal of Quality & Reliability Management, Asia Pacific Journal of Marketing and Logistics, International Journal of Pharmaceutical and Healthcare Marketing, and Asia-Pacific Journal of Business Administration, among others. I have extensive experience coordinating and executing research and consultancy projects for distinct economic sectors. I have excellent interpersonal skills, oral and written communication, and experience leading teams and managing stakeholders. I like new challenges that stimulate me to learn and develop continually.

Main Publications:
Souki, G.Q., Oliveira, A.S., Barcelos, M.T.C., Guerreiro, M.M.M., Mendes, J.C. & Moura, L.R.C. (2023). Emotional, cognitive, and behavioural repercussions of hotel guests’ experiences. Spanish Journal of Marketing – ESIC, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SJME-01-2023-0002

Souki, G.Q., Oliveira, A.S., Barcelos, M.T.C., Guerreiro, M.M.M., Mendes, J.C. & Moura, L.R.C. (2023). Does guests-perceived value affect WOM and eWOM? The impact of consumer engagement on SNS on eWOM. The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-03-2023-0088

Souki, G.Q., Oliveira, A.S.D., Guerreiro, M.M.M., Mendes, J.D.C. & Moura, L.R.C. (2022), “Do memorable restaurant experiences affect eWOM? The moderating effect of consumers’ behavioural engagement on social networking sites”, The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-06-2022-0200

Souki, G.Q., Chinelato, F.B. & Gonçalves Filho, C. (2022). Sharing is entertaining: the impact of consumer values on video sharing and brand equity. Journal of Research in Interactive Marketing. 16(1), 118-136. https://doi.org/10.1108/JRIM-03-2020-0057

Souki, G.Q., Antonialli, L.M., Barbosa, A.A.S., Oliveira, A.S. (2020). Impacts of the perceived quality by consumers’ of à la carte restaurants on their attitudes and behavioural intentions. Asia Pacific Journal of Marketing and Logistics. 32(4), p.301 – 321. https://doi.org/10.1108/APJML-11-2018-0491

Main Projects:
Project Title: eWOM Antecedents in Hotels and Restaurants
Post-Doctoral Project in Management (Marketing Specialty) at the Faculty of Economics of the University of Algarve.
Coordinator: Professor Dr Gustavo Quiroga Souki (Ismat – Lusófona)
Members: Professor Dr Maria Manuela Martins Guerreiro and Professor Dr Júlio da Costa Mendes
Project status: in progress

*Notes: Although the activities related to my post-doctorate were completed in January 2023, some scientific articles from this project are still being developed and published in international journals indexed by Scopus and Web of Science.

Project Title: Potentialities Identification and Strategic Planning for Sustainable Territorial Governance
Coordinator: Professor Dr Gustavo Quiroga Souki (Ismat – Lusófona)
Members: Professor Dr Alessandro Silva de Oliveira (Federal University of Mato Grosso do Sul – Brazil)
Project status: in progress

Project title: Organic Food Buying Intention Drivers
Coordinator: Professor Dr Alessandro Silva de Oliveira (Federal University of Mato Grosso do Sul – Brazil)
Members: Professor Dr Gustavo Quiroga Souki (Ismat – Lusófona) and Professor Dr Luiz Henrique de Barros Villas Boas (Federal University of Lavras)
Project status: in progress

Project title: Cognitive, Affective and Behavioural Repercussions of Perceived Quality in Tourism Vocational Education
Coordinator: Rejane Santana da Silva (University of Algarve)
Members: Professor Dr Gustavo Quiroga Souki (Ismat – Lusófona), Professor Dr Luiz Sérgio Vieira (University of Algarve), Professor Dr Alessandro Silva de Oliveira (Federal University of Mato Grosso do Sul – Brazil) and Professor Manuel António Dionísio Serra (University of Algarve).
Project status: in progress